NOTE: This post updated to link to the latest version of the book as of 2022.
Check out my latest book, Unspam Your Brand: The Definitive Guide to ABM, to learn all Account Based Marketing and everything I’ve been working on recently.
Download it for free here: https://www.demandbase.com/unspam-your-brand/
A few quotes from friends about the book:
“This guide is more like the bible. I keep it handy because like most marketers we’re learning and progressing through ABM excellence one step at a time. Engagio and the army of influencers that contributed to The ABM Guide are partners in our learning and journey.”
–Randy Frisch, CMO and Cofounder, Uberflip
“Wow.... just wow... talk about a comprehensive piece of content that lays out ABM in the most actionable way. Wow.. did I say wow?”
–Trish Bertuzzi, Founder, The Bridge Group
Once again, get the guide here.